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Shoppers Expect to Spend 7% More This Holiday Season: On Average, Consumers will Spend $760 on Holiday Gifts This Year

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By: TOM BRANNA

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Good news: Consumers indicated that they intend to spend more money this year than they did last year on holiday shopping, according to the latest Customer Loyalty Index from Brand Keys, a New York City-based brand and customer loyalty research consultancy. On average, customers are expected to spend around $760—7% more than last year. Consumers indicated they plan to use a full range of retail channels, including discount and traditional department stores, the internet, catalogs and specialty s...

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